EXM – Send a confirmation email to the contact when he unsubscribes from all marketing preferences (opt-out)
It is of course sad to see a contact unsubscribing from all email communcation on your website, but what if you could send him a nice confirmation email that might change his mind? The Sitecore Email Experience Manager is capable of sending confirmation mails to the contact when a few actions happen: Subscription confirmationThis happens …